The objective for the new Zion LCMS brand was three-fold:
1) Create a fresh, clean, modern-yet-timeless identity, the centerpiece of which is a logo mark consisting of a stylized woman’s face (cf. the ‘daughter of Zion,’ from Zechariah 9:9) and Zion’s church building as a crown.
2) Convey Zion’s theological priorities, namely, their reformed, Lutheran theology.
3) Champion Zion’s passion for the community of San Luis Obispo, which it has faithfully served for over well over 100 years.
The result is a brand that not only attempts to speak to the young population which comprises much of this trendy, West Coast college town, but that also communicates Zion’s commitment to historic, biblical Christianity.