U.S. Department of Truth

Deliverables

Brand Identity

Content Development

Web Design

The Department of Truth is an unelected agency of the United States government, created to protect the public and preserve democracy by the careful, comprehensive stewardship of thought, information, and communication. The Truth™ and The Science™ are the exclusive property of the U.S. government as established and mediated through the Department of Truth.

“Approaches to disinformation could be misinterpreted as being hostile to the values of free speech, but to ignore it poses an equal threat to the norms we all value. We have an opportunity to ensure that these particular weapons of war [namely, beliefs, rhetoric, and ideology that are wrong, hateful, and dangerous] do not become an established part of warfare.”

Jacinda Ardern,
Prime Minister of New Zealand

The Department of Truth brand + identity concept is primarily inspired by specific events, statements, and trends, as well as widespread values and beliefs in western society today (particularly in the U.S., which is my own societal context). It is also inspired in part by the Biden administration’s “Disinformation Governance Board” which was created in April 2022 and dissolved just four months later in the face of criticism and scandal.

To read more about the DOT branding project, click here.