U.S. Department of Truth

Deliverables

Brand Identity

Content Development

Web Design

The Department of Truth is an unelected agency of the United States government, created to protect the public and preserve democracy by the careful, comprehensive stewardship of thought, information, and communication. The Truth™ and The Science™ are the exclusive property of the U.S. government as established and mediated through the Department of Truth.

01 US Dept of Truth Brand Identity billboard

“Approaches to disinformation could be misinterpreted as being hostile to the values of free speech, but to ignore it poses an equal threat to the norms we all value. We have an opportunity to ensure that these particular weapons of war [namely, beliefs, rhetoric, and ideology that are wrong, hateful, and dangerous] do not become an established part of warfare.”

Jacinda Ardern,
Prime Minister of New Zealand

The Department of Truth brand + identity concept is primarily inspired by specific events, statements, and trends, as well as widespread values and beliefs in American society today. It is also inspired in part by the Biden administration’s “Disinformation Governance Board” which was created in April 2022 and dissolved just four months later in the face of criticism and scandal.

To read more about the DOT branding project, click here.

02 US Dept of Truth Brand Identity messaging
03 US Dept of Truth Brand Identity logo
04 US Dept of Truth Brand Identity logo variants
04a US Dept of Truth Brand Identity logo construction
05 US Dept of Truth Brand Identity color palette
06 US Dept of Truth Brand Identity typography
07 US Dept of Truth Brand Identity stationery
08 US Dept of Truth Brand Identity web design uxui
09 US Dept of Truth Brand Identity social media content
10a US Dept of Truth Brand Identity branded swag
10b US Dept of Truth Brand Identity branded swag
11 US Dept of Truth Brand Identity messaging
11b US Dept of Truth Brand Identity billboard signage
12a US Dept of Truth Brand Identity Truthweek Magazine cover designs
12b US Dept of Truth Brand Identity Truthweek Magazine cover design
13 US Dept of Truth Brand Identity kids website
10c US Dept of Truth Brand Identity branded swag Obey
14 US Dept of Truth Brand Identity billboard signage
19 US Dept of Truth Brand Identity covid masks
20 US Dept of Truth Brand Identity bldg signage

Fetus image by lunar caustic

Buy the OBEY Tshirt @ bit.ly/DOT-Obey

Buy the D.O.T. Tshirt @ bit.ly/DOT-Tshirt

Buy the D.O.T. Phone Case @ bit.ly/DOT-Case

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