Triton Lending & Real Estate
Deliverables
Website Design
Messaging Strategy
Content Development
For nearly 20 years, Triton Lending has been making home ownership simple in the Inland Empire and across Southern California.

The Challenge
Triton Lending & Real Estate has been serving homeowners in the Inland Empire and across Southern California for almost 20 years. What they pride themselves in the most is making things simple for people. When they came to us, not only did they need a good website that worked—something they’d struggled with for years—but more than that, they needed a website that would convey their message of helpful simplicity.
The Solution
We solved Triton’s problem by creating a beautiful, modern website that is going to last them for years to come. The aesthetic is based on a nautical theme (Triton founder Mike is a big sailing guy), and the messaging is clear throughout the site: whether you’re buying, selling, or refinancing, Triton makes the process simple.
The new Triton website was built to serve them and their customers in two specific ways. First, the design strategy encourages users to apply for a loan, and they have one of two options on how they approach that. Second, the site built to be a resource hub, full of helpful resources and information for current and prospective home owners in SoCal.




