Saints Barrel

Deliverables

Brand Strategy

Tagline & Messaging

Brand Identity

Design & Print

Saints Barrel—voted Best Wine Bar in San Luis Obispo County in 2022—has a vibey, organic interior, a great creekside patio, and plenty of space for groups inside or outside.

01 Saints Barrel SLO Brand Identity logo

The Challenge

Saints Barrel is the freshest new hangout spot in downtown San Luis Obispo. Coming into their new endeavor, they were certain about a few things. First, they had the best combination of wines, provisions, and group space in SLO, including a patio overlooking the San Luis Obispo Creek. Second, they had a name, derived from the ‘San’ in San Luis Obispo and a wine barrel. Third, they liked the idea of a bee because of its cultural and historical significance. What they lacked was a brand identity that could bring all that together in one cohesive visual voice.

The Solution

We conducted extensive exploration into the Saints Barrel brand itself, along with some in-depth target customer research and a thorough audit of competitors in SLO. The summary of our findings was that the space itself—with its deep, organic, wine-themed interior vibe and spacious accommodation for groups inside or creekside—that makes Saints Barrel unique and superior among competitors, and most appealing to their socially-oriented target customer.

The brand that resulted is a sharp, modern, mature identity laid on a solid, strategic foundation that communicates precisely at the intersection of who Saints Barrel is, what they do best, and what their target customer values most.

02 Saints Barrel SLO Brand Identity bee logo detail
03 Saints Barrel SLO Brand Identity logo variants
04 Saints Barrel SLO Brand Identity invers logo variants copy
05 Saints Barrel SLO Brand Identity photography
06 Saints Barrel SLO Brand Identity pattern
07 Saints Barrel SLO Brand Identity typography tagline
08 Saints Barrel SLO Brand Identity tagline breakdown
09 Saints Barrel SLO Brand Identity photography 2
10 Saints Barrel SLO Brand Identity business card
11 Saints Barrel SLO Brand Identity building signage
11c Saints Barrel SLO Brand Identity UI user interface
11b Saints Barrel SLO Brand Identity UI user interface
11a Saints Barrel SLO Brand Identity UI user interface
11d Saints Barrel SLO Brand Identity UI user interface
12 Saints Barrel SLO Brand Identity branded honey jar
13 Saints Barrel SLO Brand Identity branded swag
14 Saints Barrel SLO Brand Identity secondary logo

Have a project in mind?

Let’s Talk About It