In creating the new RE/MAX Parkside website, we started with two priorities. First, we needed to understand their business model and organizational goals, and how the new website needed to serve those purposes. Second, we needed to make sure that the new site conformed to the RE/MAX corporate brand standards.
We addressed the first by creating a website designed primarily to encourage users to sign up for access to their massive exclusive-listings inventory (which is also the largest of its kind on the Central Coast). To address the second, we simply did what we do best, which is brand. The website employs creatively-applied colors, typography, and other elements of the RE/MAX brand, not only tying the new site’s aesthetic to the corporate brand, but also allowing RE/MAX Parkside’s unique voice and values to stand on their own two feet.