For three generations and over 60 years, Paul’s has been a San Luis Obispo staple. Besides providing decades of first-class dry cleaning and laundry services, they’ve occupied the same retro digs—a seriously eye-catching throwback brick-&-mortar on Higuera Street on the edge of downtown SLO. If you’ve ever been through town, you’ve almost certainly seen the building, and if you’ve lived anywhere in the area for any amount of time, you’ve probably patronized their business.
Unfortunately, for all that Paul’s has had in terms of local visibility, it has lacked in digital visibility. After years of sub-par service and failed web solutions by a bunch of different local marketing outfits, they were left with a bunch of websites that didn’t work, didn’t rank, and couldn’t help customers.