Kenya Baptist Ministries

Deliverables

Brand Strategy

Tagline & Messaging

Brand Identity

Website Design

Design & Print

By partnering with local churches in Kenya and the U.S., KBM aims to plant churches and train pastors in order to help make an impact in Kenya through the life-changing Gospel of Jesus Christ.

KBM Branding + Web Design 1 color logo

The Challenge

Kenya Baptist Ministries had an ambitious, four-pronged strategy for sowing Gospel seeds, planting biblical churches, and training biblical leaders in Kenya. KBM founder and pastor George Binoka had an extensive network of potential partners, but needed an effective identity capable of communicating KBM’s vision and bringing people on board to join their mission.

The Solution

The KBM brand is grounded in target research and a deep, clear understanding of their values and goals as an organization, and incorporates Kenya’s national identity. The logo mark, for instance, is comprised of modern, stylized interpretations of the shape of the nation of Kenya, and colors and elements of the Kenyan flag. The aim of the overall brand aesthetic voice was to be conversational, personable, dramatic, and affecting.  The website was strategically designed to engage and convert users and turn them into partners in the KBM mission.

KBM Branding + Web Design 2a brand identity copy
KBM Branding + Web Design 2b ministry logos
KBM Branding + Web Design 3 brand colors + typography
KBM Branding + Web Design 4 brand stationery
KBM Branding + Web Design 5 social content
KBM Branding + Web Design 6 website uxui
KBM Branding + Web Design 7 marketing materials
KBM Branding + Web Design 8 ministry booklet

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