Firm Foundation Bible Church
Deliverables
Brand Strategy
Brand Identity
Website Design
Content Development
Firm Foundation Bible Church in Prescott Valley, AZ is a young church committed to the faithful, weekly, expositional preaching of the Scriptures. What they needed was a way to tell people that.
The Challenge
Firm Foundation Bible Church is an independent, reformed Christian church in the Prescott area in northern Arizona that was started in late 2017. After struggling through their first several years with leadership questions and a low level of visibility in their community, FFBC brought in Pastor Lloyd Murphy, a graduate of The Master’s Seminary in Southern California, a school well-known for its faithfulness to the Scriptures and commitment to “verse-by-verse” preaching. The young church gained a few families after Pastor Murphy’s arrival, but continued on inconspicuously for a couple more years, still relatively unknown and virtually non-existent in the digital sphere.
The Solution
The new Firm Foundation brand and website were developed in mid 2020, and were built on a two-layered foundation. First, FFBC knew that they were a church committed above all else to the faithful, regular, expository (i.e. “verse-by-verse”) preaching of God’s inspired, authoritative, inerrant Word. Second, they were persuaded that God is at work in the hearts of people, drawing them to himself and creating within them a hunger for substance, truth, and his Word. In other words, they knew there was a “market” as it were for what they were trying to do, and what they needed was an effective presence online, which is where people go when they’re looking for a church.
FFBC saw immediate returns on their new online visibility in the form of new visitors on a weekly basis. By late 2022, just two years after the launch of the new brand and website, the small church had grown from roughly 35 people in weekly attendance to almost 200 with a membership of just under 150.
The leadership of Firm Foundation is convinced that “growing a church” is God’s work and spiritual work, not the temporal work of a numbers game. Even so, they were realistic enough to recognize that as long as they were invisible, they wouldn’t have visitors. More than that, they were wise enough to know that they have something the whole world needs, and that it’s worth it to invest in promoting it.
