Cornerstone Family Chiropractic

Deliverables

Brand Strategy

Tagline & Messaging

Brand Identity

Website Design

Design & Print

Cornerstone Family Chiropractic serves active families in the Prescott, Arizona area with first-in-class preventative chiropractic care so they can stay free to keep doing life on their terms.

01 Cornerstone Chiropractic Brand Identity logo photography

The Challenge

For years, Cornerstone Family Chiropractic has been one of most visible chiropractors in the Prescott, AZ area. While owner Dr. Robert Boehland has always believed in a preventative, natural-healthcare approach, they struggled with how to say that and set themselves apart from how people typically understand chiropractic.

As a result, they spent years serving short-term customers who were looking for a cost-effective adjustment so their neck or back would stop hurting. Similarly, a website that was extremely busy but that communicated poorly produced low-quality leads and a low conversion rate.

The Solution

Through extensive brand exploration and target-customer research, the new Cornerstone brand bridges the communication gap with a visual and verbal voice that speaks loudly at the intersection of what Cornerstone does best and what their target customer values most. As a result, the new CFC brand voice consists of a modern-Americana-meets-retro-outdoors style that heavily utilizes northern-Arizona elements—most notably Granite Mountain, one of the iconic landmarks of Prescott, where Cornerstone is located.

Furthermore, the beautiful new CFC website is modern, clear, and does a much better job of filtering out less-than-ideal while converting targets to customers.

View the Website
02 Cornerstone Chiropractic Brand Identity logo variants
03a Cornerstone Chiropractic Brand Identity logo construction
03b Cornerstone Chiropractic Brand Identity secondary logos
04 Cornerstone Chiropractic Brand Identity billboard advertising
05a Cornerstone Chiropractic Brand Identity flyers + photography
05b Cornerstone Chiropractic Brand Identity billboard posters
06 Cornerstone Chiropractic Brand swag polo shirt
07 Cornerstone Chiropractic Brand Identity alt logo variants
08 Cornerstone Chiropractic Brand Identity branded swag
09 Cornerstone Chiropractic Brand Identity business stationery
10 Cornerstone Chiropractic Brand Identity logo final

Have a project in mind?

Let’s Talk About It