The primary objective for the Berean brand was simply to craft an attractive, coherent visual system that reflects their commitments to sound doctrine, the authority of God in the Scriptures, and verse-by-verse preaching. We were able to accomplish that with a modern aesthetic that clearly pays homage to a proud theological heritage, and a visual and verbal message that explicitly and unapologetically affirms what Berean is all about.
With message that attracts truth-seekers and a website that was now visible online and used the right way, the results were striking and nearly immediate. Within months of the website launch, Berean began to attract new visitors from all over the Central Coast, from as far south as Santa Maria and as far north as Paso Robles. After two years, Berean had more than doubled in size. When we asked Pastor Swanson what he attributed the numerical growth to (the sovereign work of God notwithstanding), he simply answered, “The website invariably comes up.”
When a church like Berean invests in visibility—and rightly so, since they have the very thing the world needs—what they find is that, even though our society grows increasingly darker, there is still an ample market for truth.