Armed with an objective set of input-driven data points, we are now ready to begin ideation and conceptual exploration. Guided and checked by what we know and have discovered, we’ll work together turn impressions into certainties, do away with whatever doesn’t fit, and confirm the right direction for this project.

The strategic foundation is laid, we know we’re going, now it’s time to execute. We’ll begin the creative heavy lifting and approach every sketch, every pixel, every sentence with a scrupulous commitment to the objectives and rigorous attention to detail. Once a proposed final solution is ready, we’ll walk through it together along with the rationale behind the work. Any refinement, revisions, etc. will follow (if needed; they usually are not), and the solution is finalized.