The strategic foundation is laid, we know we’re going, now it’s time to execute. We’ll begin the creative heavy lifting and approach every sketch, every pixel, every sentence with a scrupulous commitment to the objectives and rigorous attention to detail. Once a proposed final solution is ready, we’ll walk through it together along with the rationale behind the work. Any refinement, revisions, etc. will follow (if needed; they usually are not), and the solution is finalized.