Insights & Resources

Resources, insights, ideas, and other good stuff to help build and champion brands.

  • empty church pews cover image for church website post

    Churches

    Websites are the proverbial hung-out shingle in the 21st century. It's how people find you, and if they can't find you, they won't. But just 'hanging out a shingle' isn't enough. In a letter to a pastor friend thinking about a new church website, I gave him some questions to consider beforehand.

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  • Conversion Hill illustration cover img for post about brand relevance

    Parables

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  • Mastercard rebrand and logo post cover

    Branding

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  • magnet marketing vs branding push pull post cover

    Branding

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