Websites are the proverbial hung-out shingle in the 21st century. It's how people find you, and if they can't find you, they won't. But just 'hanging out a shingle' isn't enough. In a letter to a pastor friend thinking about a new church website, I gave him some questions to consider beforehand.
Two brands go out for their usual morning walk together, but as they approach Consumer Engagement Hill, one is brought face-to-face with a stark, sad reality.
A look back on the 2016 rebrand of Mastercard and why their iconic logo—so far from simply being 'two dumb circles'—is actually a branding masterpiece.
The difference between marketing and branding can be described as the difference between strategy versus tactics, or maybe more appropriately, push versus pull.