Nearly every website has a contact page, but does that mean that every website *needs* a contact page? Ultimately, this is a question not about website features, but about business model, marketing goals, etc., and how those things must shape the website design strategy.
Based on events, statements, and common beliefs in the west and especially in the U.S., the Department of Truth branding project is meant to elucidate the sobering reality of the subtle, totalitarian, intolerant undercurrent that exists within our society today. More than that, it is designed to demonstrate the short distance from sentiments and values to the actualization of those things by people in the real world.
A dapper pig teaches a hapless pieman a valuable lesson about the relationship between brand and positioning.
Websites are the proverbial hung-out shingle in the 21st century. It's how people find you, and if they can't find you, they won't. But just 'hanging out a shingle' isn't enough. In a letter to a pastor friend thinking about a new church website, I gave him some questions to consider beforehand.
Two brands go out for their usual morning walk together, but as they approach Consumer Engagement Hill, one is brought face-to-face with a stark, sad reality.
A look back on the 2016 rebrand of Mastercard and why their iconic logo—so far from simply being 'two dumb circles'—is actually a branding masterpiece.
The difference between marketing and branding can be described as the difference between strategy versus tactics, or maybe more appropriately, push versus pull.